Senior Manager, Digital Marketing

Global Citizen
  • Job Location:
    Remote (US)
  • Company Location:
    New York, US
  • Category:
    Marketing & Growth
  • Level:
  • Job Type:
  • Job salary:
  • SDG(s) Supported:
  • Published on:
    April 6, 2021

Job Description


About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. So far, 28.1 million actions have been taken by Global Citizens, leading to $48.4 billion commitments being made by world leaders, which has affected 880 million lives to date.

Position Overview

Global Citizen is seeking a highly creative marketing manager to develop groundbreaking digital activations and stunts to help grow our movement. As a member of our global marketing team, you will be specifically responsible for ideating and executing “big idea” marketing activations as part of tentpole campaigns and brand partnerships.

Key Responsibilities

  • Build strategic non-traditional marketing programs, including but not limited to: User Generated Campaigns, Influencer Programs, Stunt/Guerrilla Marketing, etc.
  • Drive end-to-end campaign development, partnering with Brand stakeholders, Creative, Product, Policy, Editorial and PR to ensure that strategy delivers against KPIs and supports business growth
  • Work in tandem with the full 360 marketing team, and develop digital promotions that support the bigger picture marketing plan and objectives for each initiative
  • Work across Global Citizen functional areas to leverage each digital campaign
  • Partner with the creative team in the development of creative assets
  • Craft presentations and pitch ideas to project teams


You are:

  • Passionate about pop culture and digital innovations
  • Solid understanding of how to capture and engage the Gen Z + Millennial audience through digital platforms
  • Both a highly creative “idea person” and strong project executor
  • Current on trends, culture, and events; with a natural curiosity for data


  • 4-7 years of digital marketing experience for an entertainment brand
  • Proven ability to mentor and lead a team of graphic designers
  • Ability to work in a fast-paced environment that works in campaign cycles with peaks and valleys
  • Ability to present Digital Marketing ideas and results to Executive Team
  • Be solution-oriented in the face of challenges and high-pressure situations.
  • Willingness to go above and beyond
  • Commitment to see an end to extreme poverty by 2030


Why Work for Global Citizen:

We are a mission-driven, dynamic, and fast-paced organization providing opportunities for staff to learn, grow their skills, and to have an impact on some of the world’s most pressing issues. We offer occasional opportunities for international travel to support global events and campaigns.

More Details

  • Must be authorized for employment in the United States.

Global Citizen is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Global Citizen strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, age, sexual orientation, military or veteran status, citizenship or any other protected classification under applicable federal, state, or local laws. In addition, Global Citizen complies with the relevant country laws governing employment nondiscrimination in all our international offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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